Restoring trust through community

The Internet grew out of communities of learning and trust.

Communities connect people around common interests. Healthy communities enforce accountability for logic, honesty, and courtesy, which promotes an environment of learning and trust. The advent of the Internet helped communities grow by enabling them to better enforce this accountability, bridge time and space, and make information easier to retrieve. These communities – bulletin boards, discussion groups, and forums – created the Internet's first marketplace of ideas.

Over time, the Internet became a platform for sponsored content.

As more of our time shifted online, large companies bought our attention through online advertising and sponsored content. Internet platforms funded their growth by selling inventory that previously went to small publishers, organic content, and communities. Today, the Internet is full of noise. Sponsors compete with each other for our attention and drown out non-sponsored content, making it difficult to know who or what to trust.

We believe forums are the cornerstone for restoring trust on the Internet.

Forums are the Internet's oldest and best-moderated communities. More than three decades after The WELL, forums continue to connect people, create valuable knowledge, and build trust. They are also our blueprint for rewiring the Internet: By curating quality information in forums, we are building a model for curating quality information across the entire Internet. We want to elevate discourse that is trustworthy, thoughtful, and respectful, and bring back an Internet that connects us to each other through communities of learning and trust.

By using our services, you are helping us build a platform that prioritizes community, learning, and trust. We are committed to design our platform to support your forum's growth, reinforce your brand, and respect your members. Drop us a line if you'd like to learn more.

Frequently Asked Questions

Q: How do you plan to monetize Threadloom?

A: We charge monthly service fees for Search and Newsletter. Our services are much less expensive and typically perform much better than non-forum-optimized services. We also plan to experiment with additional opt-in revenue models.

Q: Why don't you insert ads in Search or Newsletter?

A: We don't include ads in Search or Newsletter because we don't want to draw users away from forums. We also believe admins know best how to monetize their sites, and if they choose to use ads, they have other options that won't break the engagement cycle with their users.

Q: Will you ever contact my members without my permission?

A: No – we will only contact your members at your request or to support services we provide on your behalf, e.g., to resolve issues with Newsletter content or delivery, or to debug issues with Search.

Q: What do you do with my data once I start using Threadloom?

A: Our plug-in securely synchronizes data to generate your cloud index. We use this to power Search and Newsletter, which interact with machine learning models to find your best content.

Q: Are you going to use my data to compete with me?

A: No – we are a platform, not a publisher. Our goal is to direct people to the highest quality content about the topics they're interested in.

Q: How do you fund your operations?

A: We are supported by long-term, mission-oriented investors who are aligned with our goal of improving quality on the Internet and our vision of stronger communities and richer lives.

Q: Why should I trust you?

A: We have been in business for three years and are fortunate to count over 1,000 forums as customers. Read the reviews, talk with our customers, or Drop us a line.

Q: How do you respect the privacy of my users?

A: We do not sell or give away user data. We are also Privacy Shield-certified, and design our products to respect user privacy.

More questions?

Drop us a line